• Great speakers
  • SponsorLive
    Conference and Awards
    28th & 29th March 2019
  • First class
    conference venue
    in Europe’s capital
  • The European
  • Recognising
    excellence in
  • Networking
  • A fun event
    with your
  • Speakers


    Christian Voigt - International Olympic Committee

    Vice President of Marketing Development - Christian Voigt is responsible for the IOC’s global sponsorship programme, the Worldwide TOP programme. As the headline speaker at SponsorLive he will provide delegates with a unique insight into the IOC’s global sponsorship strategy as well as his vision on current trends and the future of sponsorship. Christian Voigt: "I am delighted to participate in SponsorLive to talk about the IOC’s global sponsorship strategy and to share my vision on sponsorship trends, such as the impact of digital and new technology. I am sure that with experts and speakers from all over Europe, SponsorLive will be an important event in the world of sponsorship".

    Edel McCarthy - Electric Ireland

    Group Sponsorship & Activation Manager - Edel McCarthy is Group Sponsorship Manager at ESB, Ireland's leading energy generation, transmission and distribution company. Edel leads sponsorship across the organisation, which includes retail brand Electric Ireland where sponsorship has been critical in building a compelling and differentiated brand in the highly commoditised Irish energy supply market. She is responsible for strategic direction, acquisition, negotiation and activation across a diverse sponsorship portfolio.


    Tom Van Kuyk - Rabobank

    Sponsorship Strategy and Corporate Affairs - Rabobank is the biggest national sponsor in the Netherlands and since 2014 Tom has been guiding the bank’s activation strategy for both national and international sponsorships.

    These include award winning sponsorships in hockey, volleyball, the Olympics and music festivals.


    Cathrine Instebo  - SSE

    Head of Sponsorship in Equinor (formerly known as Statoil) - Cathrine Instebo is Head of Sponsorship in Equinor, an international energy company. She is responsible for the company's award winning sponsorship program Heroes of Tomorrow. The program focuses on talent development within sport, culture and education. Cathrine has extensive experience within brand and strategic communication, and has previously held leadership positions within advertising, television broadcasting and film production.


    Daniel Mathieson - BarclayCard

    Head of Sponsorship - Dan started in the industry in 1996 where he joined Advantage International (Octagon) working primarily with MasterCard on their Euro and World Cup programmes. In his current role Daniel was challenged with introducing sponsorship back into Barclaycard's marketing plans. After some successful first years which included the title sponsorship of the first ever World Freerunning Championships, he was able to build and cement into the business a sponsorship strategy focused very much on payments and customer benefits within music and entertainment. This has led to partnerships including The Barclaycard Arena, Birmingham, The Mercury Prize, and Wembley Arena. Barclaycard Entertainment is now firmly established with key partnerships including AEG’s Barclaycard presents British Summer Time in Hyde Park, Live Nation and also extends to The Barclaycard Arena in Hamburg and The Barclays Center in Brooklyn. 

    Paul Samuels - AEG

    Executive Vice President, AEG Global Partnerships - Paul Samuels joined AEG Europe in 2007 and is responsible for overseeing all sponsorship sales, partnership activation & premium seating across all AEG assets internationally, outside of the US. In his current role at AEG, he oversees a team of 100 people across Europe, China, South America, and Australia, negotiating partnerships for AEG’s assets including sports teams, venues and festivals and works with some of the world’s largest brands including O2, Sky, Barclaycard, American Express, MBNA, Coca Cola, Heineken, Accor Hotels and AB InBev.

    Rhys Beer - Facebook

    Live Sports Partnerships & Programming EMEA - Rhys Beer is a sports media specialist with extensive experience across both traditional and emerging media platforms. In his current role, Rhys leads live sports programming and partnerships for Facebook in EMEA. Previously, Rhys held leadership positions in the sports industry at NBCUniversal, Perform Group, the English Football Association and Setanta Sports Group.


    Axel Lintermans - Mastercard

    Vice President - Head of Sponsorships Europe - Axel is a highly experienced sponsorship executive looking after Mastercard’s diverse range of sports and entertainment sponsorships. After having held various positions in advertising agencies such as Young & Rubicam, McCann and Havas, he switched from advertising to sponsorships in 2006 and started at Octagon. In 2010 he joined Mastercard Europe and manages properties like UEFA Champions League, Roland Garros, Rugby World Cup, Disneyland Paris and Festival de Cannes. 

    Nicholas Read - Vitality

    Commercial Director - Having previously spent 10 years as a strategist at Accenture, Nick was part of the team that set up Vitality (formerly PruHealth) in the UK and sits on the UK executive Team. He has responsibility for the Vitality Programme and has a wealth of experience in acquiring and activating brand sponsorship assets across the world of sports including Vitality's Ambassadors, a multi-sport campaign including Premiership Football, Rugby (England, Wales and Scotland RFU's), Running (the Vitality Run Series - a collection of iconic half marathons and the British 10k) and The Vitality Hockey Women’s World Cup,one of several sponsorships demonstrating the focus that Vitality also places on women in sport.

    Vincent-Baptiste Closon - BNP Paribas

    Head of International Sponsoring - Vincent-Baptiste began his career in 2002 at Wilson Tennis, where has worked in the Product Marketing department. In 2005, he joined Adidas as Head of the Brand Strategy and Communications for team sports, then as Head of Trade Marketing for the Reebok brand. He was appointed Head of Marketing at L'Olympique Lyonnais in 2011 and joined the executive Committee conducting the digital transformation of the club, new stadium project and the related new client experience. Since 2015, Vincent-Baptiste is Head of International Marketing, Business Leader Tennis and member of the executive Committee at Babolat Tennis. As Head of Sponsoring Tennis at BNP Paribas, his mission is to strengthen the group’s commitment in the development and innovation in the tennis world

    Arnaud Hanset - AB InBev

    Marketing Director Europe West - After 3 years with Unilver Arnaud has worked at AbInBev for 7 years becoming Marketing Director for Europe West in  2017 and leading brand management and sponsorship activity. 




    Marco Nazzari - Nielsen Sport

    Managing Director Europe - Marco Nazzari is responsible for managing the end to end business across all the existing offices and expansion markets and has worked in sports marketing since 1996 providing professional tools aimed to optimize the relationship between properties and investors. He has experience with sports marketing and entertainment projects in areas such as F1, MotoGP, UEFA Champions League and the Vancouver 2010 and London 2012 Olympic Games.



    Mehdi Hemici - AccorHotels

    SVP Business Development & Partnerships AccorHotels - Mehdi Hemici has a wealth of partnership experience having worked for American Express for almost ten years identifying and sourcing unique benefits, partnerships and experiences to drive business performance and customer engagement internationally. Prior to his Amex days, Mehdi held Senior Global Sales & Marketing positions at Raffles International, Lucien Barrière and Swissôtel and started his career at KPMG. At he is in charge of developing new high impact partnerships & experiences that acquire and grow loyalty program membership, drive engagement and deliver tangible business growth.


    Book your place now!

    Main Partner [+]

    • Nielsen

    Official Partners [+]

    • Visit Brussels
    • AG Insurance
    • BNP Paribas Fortis
    • Carrefour
    • Delhaize
    • Visit Brussels 2
    • Global Sports Jobs
    • Ing
    • Onside Law
    • Sponsorium
    • Proximus
    • Sportcal
    • Telenet.be
    • Taittinger

    Supporters [+]

    • ADC Production
    • Docks Dome
    • Event Attitude
    • European Sponsorship Association
    • Golazo
    • Chou de Bruxelles
    • Productiehuis

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